Nixon

What began as a boutique line of watches in late 90’s California, has exploded into a global brand, selling watches, bags, and other accessories – in over 80 countries!

Nixon use a diverse team to create functional, stylish products to fit a range of needs. They have teamed up with pro surfers John John Florence, and Leila Hurst, creating a signature collection of watches with each. They also work with other athletes, such as Zion Wright, as well as musicians and artists, to innovate in style and performance.

Flexing their cultural nous, Nixon have also collaborated with a range of influential brands and figures, be it Star Wars, Metallica, Mickey Mouse, or Santa Cruz. They also involve themselves in sport, hosting an invitational Surf Challenge in the Canary Islands, as well as the Nixon Jibfest snowboarding contest.

Incredibly, they aim to create their entire bag line, and four of their best selling watches, entirely from recycled plastics which were destined to end up in the sea. Their goal is to “get waste out of the ocean, and people into it”.